WAILUKU, HAWAII, October 8, 2016 – Certified Sounds, an upscale specialist car electronics retailer on the Island of Maui in Hawaii, is moving forward with long-term goals of expanding the company, including a brand-new, purpose-built facility and a new GM to lead day-to-day operations.
Maui and all the Hawaiian Islands are well-known for outrageous real estate prices, something that can challenge the growth of any small business. “We purchased this property in 2015 after seeking a site for several years that would accommodate the facility we wanted to build from the ground up and still be accessible to the commuter traffic that frequents our area of the island,” said Certified Sounds president and founder Derek Pace. “We finally found an ideal location and will be breaking ground soon. In all, we’re investing over $1 million.”
Pace plans to outfit the new facility, which will be about triple the current size of his 2,700 sq. ft. location, with innovative display and work areas for his already-successful automotive electronics business. “We will construct a client-friendly showroom that’s reminiscent of an Apple® store, as well as a completely new custom wood shop, metal fabrication shop and upholstery room that will help us execute product demonstrations and provide more-efficient use of labor,” said Pace. “Introducing new technologies with real-world demonstration capability will always be a priority for our clients’ awareness and experience.”
Pace said his CTA involvement in the Board of Industry Leaders (BIL) sparked the idea to broaden the store’s clientele reach.
In addition to maintaining its robust aftermarket car electronics business, Certified Sounds will also expand into product categories that bring in a broad range of new technology consumers. “We will offer a variety of select new consumer products, including high-resolution home audio and video, sound bars, portable and Bluetooth™ speakers, headphones, and digital cameras, and eventually will get into health/fitness and wearables categories,” said Pace of the company’s future plans. He envisions Certified Sounds as a one-of-a-kind premier electronics and technology destination for Maui consumers.
To help drive this growth and development, Pace brought in an industry veteran Jay Oliphant to assume the role of general manager and oversee daily retail operations. Oliphant has more than 23 years of deep industry experience in installation, client relations and management. Among Oliphant ’s career achievements are magazine- and SEMA Show-featured builds, IASCA and MECA judging, and expertise in OEM audio integration and system tuning with advanced DSP integration devices. Oliphant was involved in a successful central California-based retail and B2B services specialty 12v retail store for the past 10 years before joining Certified Sounds.
“Jay will help evolve and shape our mission statement,” said Pace. “Hiring a higher-level employee like Jay is an investment into the business and in someone who has the same long-term goals and outlook as I have.”
Certified Sounds does a great car audio business, according to Pace. “This new facility will let us continue to grow the safety and driver assist categories for our client base,” he said.
About Certified Sounds
Derek Pace founded Certified Sounds in 2000. The company is a vibrant independent specialist retailer offering Hawaiian residents on the Island of Maui high-quality aftermarket car electronics, including mobile audio, video, security, convenience and driver safety products. Pace is an MECP Master Certified Installation Technician as well as an ASE A-6 Electrical Technician and has numerous ME-Mag Top Retailer and Installer of the Year nominations. He is also a member of the Consumer Technology Association (CTA™) and serves on its Vehicle Technology Division (VTD) Board and the Board of Industry Leaders (BIL).